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Bachelor of Science in Business Administration – Marketing Analytics

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Find your degree of interest from one of our many programs of study offered 100% online.

Liberty University's online programs offer you the flexibility to study at your own pace, from your home or office, while retaining a level of structure that will help you stay on track toward achieving your educational goals. You'll receive a quality education - that is both flexible and affordable - from an accredited institution.

Bachelor of Science (B.S.) in Business Administration and Data Analysis – Marketing Analytics

Overview

Optimize Your Future in Marketing with Liberty University’s Online B.S. in Business Administration – Marketing Analytics Degree

Without an effective marketing plan, even the strongest products or services may fail. Businesses need the insight of marketing analytics to tell them what consumers want and how to alter the marketing strategy to create a better business plan.  With the latest data-gathering technology, businesses can track consumer patterns and study more about how to reach their target market. 

Marketing analysts look into unmet needs, consumer behavior, success rates of current strategies, market predictions, and other essential business-enhancing insights. Liberty’s online BS in Business Administration and Data Analysis – Marketing Analytics degree is designed to prepare students to use analytics technology to create market research surveys, track consumer behavior, and assess market conditions to make optimal evidence-based business decisions.

Among only 3% of business schools worldwide to receive ACBSP accreditation

As a pioneer in distance learning since 1985 and a Christian university recognized for its academic quality, affordability, and accessibility, Liberty combines academic excellence with a biblical worldview. With accredited online course content, you can train in knowledge and skills that could be applied in guiding businesses. Through Liberty’s 100% online Bachelor of Science in Business Administration – Marketing Analytics, you can have the chance to study in-demand skills, build a broad business education foundation, and further your career with practical business training.

120

Credit Hours

Class Type

100% online, 8-week courses

Transfer Credits

Transfer in up to 75% of the degree total

Next Start Date

Aug 18, 2025

Accreditation

ACBSP

Bachelor of Science Business Administration and Data Analysis: Marketing Analytics

  • 100% online programs at the associate, bachelor’s, master’s, and doctoral level.*
  • Earn credit for prior learning.
  • Transfer in up to 75% of a bachelor’s degree.
  • Transfer in up to 50% of a master’s degree.

* excludes licensure, certification, and some doctoral programs

Your goals on your time

We are committed to helping you achieve your goals and complete your degree as quickly as possible. One of our admissions counselors is ready to assist you with starting the process.

Contact Us: (800) 424-9595

Why Choose Liberty University?

Prepare for a Career

Go from merely surviving in your current job to thriving in the career of your dreams.

Enjoy Flexible Courses

Complete assignments at your own pace, at a time convenient to you within each week.

Access Academic Support

Access our electronic and print resources through the Jerry Falwell Library, writing resources, study aids, and IT support.

Grow in Your Faith

Each of our programs is grounded in biblical principles, and our professors consider teaching to be more than a job – it’s their calling.

Liberty’s online courses give you the ability to choose when and where you study.

Financing Options

Financial Aid

87% of all Liberty students in an online program are awarded financial aid.

Tuition Discounts

Available for military service members, including active duty, reserve, veterans, and their spouses, as well as emergency response personnel.

Corporate Tuition Assistance

Deferred – If your company reimburses you for the cost of your education, you submit your grades to your employer who pays you, and then you pay for your classes.

Other Payment Options are Available

Contact one of our admissions counselors for more information by calling (800) 424-9595.

 

An Accredited Private Education Made for You

As a nonprofit university, we have been pioneering distance education since 1985 and offer a unique and proven approach to online education.

Along with our advanced accreditations, we also have been recognized by the following organizations for our excellence in education.

Niche Best Colleges badge

Our online programs are backed by our brick-and-mortar campus – ranked among Niche.com’s Top 5 College Campuses in America – and that commitment to excellence extends to our online students as well.